The brutal truth about member retention is that every single interaction shapes whether someone stays or goes. And here's the kicker: the interactions that matter most often happen completely outside your control, between members themselves, when no staff member is around to smooth things over.

When someone asks you why they should join your association, what do you say? If you're stumbling over generic benefits like "networking opportunities" and "professional development," you're not alone. But you're also missing out on the magic that happens when you get this right.

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