The brutal truth about member retention is that every single interaction shapes whether someone stays or goes. And here's the kicker: the interactions that matter most often happen completely outside your control, between members themselves, when no staff member is around to smooth things over.

When someone asks you why they should join your association, what do you say? If you're stumbling over generic benefits like "networking opportunities" and "professional development," you're not alone. But you're also missing out on the magic that happens when you get this right.

Are you grappling with member prospecting, nurturing, and engagement? Does the thought of managing the member journey feel like juggling too many balls at once? You're not alone. Unraveling the member journey might seem like trying to solve a complex riddle, but it's not as puzzling once we break it down. Let's dive into this together and make the complex simple.

While you're writing your 2026 goals, come up with a stretch goal or two. What new idea or direction for you and/or your organization will help improve your organization, your members, your customers, or your partners while stretching your knowledge, your capabilities, or your offerings?

As an association, hosting events is a crucial part of your organization's strategy for engaging members and driving growth. But with so many events happening at any given time, it's important to make sure that your marketing efforts stand out and effectively drive registrations. One key element to success is having a strong call-to-action (CTA) in your marketing campaigns.