Every organization should be using automated marketing. But automated marketing won't help if you don't do it right. Although this is by no means an exhaustive list, here are 5 key things you should always remember when working on automated campaigns.

As an association, hosting events is a crucial part of your organization's strategy for engaging members and driving growth. But with so many events happening at any given time, it's important to make sure that your marketing efforts stand out and effectively drive registrations. One key element to success is having a strong call-to-action (CTA) in your marketing campaigns.

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